As globalization deepens, the need for home furnishing and building materials enterprises to "go global" is becoming increasingly urgent. The 2026 China International Building Decoration Fair (Guangzhou) continues to advance the CBD World-Connect Initiative. It provides a comprehensive international market expansion solution for exhibiting companies from three key dimensions: Overseas Professional Promotion, Global Investment & Buyer Recruitment, and Export Empowerment Services.

This year's empowerment program will cover key global markets, precisely connect overseas high-quality procurement resources, and help companies break through international market barriers, enhance their global brand influence, and achieve new breakthroughs in business cooperation through a professional and systematic service system. Three core sections, multiple empowerment initiatives – exhibit now and access global opportunities!

PART 1 – Overseas Professional Promotion

Global Exposure, Brand Momentum

1.1 Overseas Social Media Operation

• Five Major Platforms: Facebook / Instagram / YouTube / TikTok / LinkedIn
• Year-Round Content: Continuous output via three main channels: CBD Source / CBD Live / CBD World Connect
• KOL Collaboration: On-site exhibition tours, video content creation to disseminate highlights of the fair and participating brands.

1.2 CBD Sourcing Guide and Sourcing Map

• Customized 12 professional procurement routes, recommending 100-120 high-quality enterprises.
• Multi-channel distribution: EDM email marketing, overseas social media posts, partner dissemination, on-site distribution.

1.3 Overseas Online Advertising

• Differentiated marketing by international region: Focus on Asia-Pacific, Middle East, Russian-speaking regions, Eastern Europe, Africa, Latin America, extending reach to major markets in Europe, North America, and East Asia.
• Multi-platform precision targeting:
•   Google Ads: Capturing search demand, covering project contractors.
•   Facebook / Instagram: Brand image promotion, attracting distributors and purchasing agents.
•   TikTok: Penetrating emerging markets, reaching young professionals.
•   LinkedIn: Targeting senior management and connecting representatives from large institutions.

1.4 Professional Media Placement

• Global release of official press releases: Over 200 top global media outlets, covering more than 160 key countries and regions worldwide.
• In-depth cooperation with professional media in Europe and America: Series features, multi-channel advertisements, invitations for international media representatives to attend, deeply connecting international communication resources.

PART 2 – Global Investment & Buyer Recruitment

Precise Invitations, Direct Business Access

2.1 EDM Digital Marketing

• Extensive coverage of overseas buyers: Database of over 600,000 buyer contacts, nearly 8 million total email deployments.
• Phased EDM marketing throughout the year: Global early-bird invitations, conference announcements attracting pre-registration, incorporating brand content promotion, disseminating product information to link global buyer resources.

2.2 Specialized Promotion in Key Global Regions

• Russian-speaking & Central Asia Regions: Online ads on VK/Yandex/YouTube; community promotion on VK/Telegram/Facebook; B2B vertical platform ads; collaboration with associations, trade fairs, and institutions for buyer group invitations.
• Pan-Asia-Pacific Region: Co-host roadshows with local chambers of commerce/associations; EDM invitations; online ads on professional channels; collaborate with associations/exhibitions for buyer groups; pre-exhibition online matchmaking, on-site groups, post-exhibition factory visits.
• Middle East Region: Joint roadshow promotions with authoritative media/institutions; professional ad placements with Middle East authority ITP Group; multiple rounds of EDM promotion; invite media and buyer groups, host international trade forums.

2.3 International Professional Exhibition Promotion

• Precisely cover 22 international professional exhibitions.
• Anchor key recruitment regions: Asia-Pacific (Japan, South Korea, Australia, Thailand, Malaysia, India, Hong Kong China); Middle East (UAE, Turkey, Egypt, Saudi Arabia, Oman); Europe & Americas (UK, Germany, USA, Italy, Poland); Central Asia (Russia, Uzbekistan); South America (Brazil), etc.

2.4 International Roadshow Tour

• November 2025: Dubai, UAE
• November 2025: Riyadh,Saudi Arabia ; Muscat, Oman
• March 2026: Hanoi, Vietnam
• April 2026: Jakarta, Indonesia...

PART 3 – Export Empowerment Services

Full-chain Integration, Efficient Conversion

3.1 Online Supply-Demand Matchmaking Events

• Precisely collect the needs and project procurement lists of interested buyers, invite targeted exhibitors, provide professional content preparation support, efficiently link business order resources.

3.2 Offline Business Conversion Events

• Two major event series: Precise Product Procurement Matching / Project Investigation & Matchmaking.
• Buyer source regions: Europe, Middle East, Central Asia, Russian-speaking regions, Africa, etc.

3.3 International Exchange Activities During the Exhibition

• Procurement matchmaking events; International Trade Forums; International Buyers' Night; Factory Visit Tours.

Launch in November 2025

International Professional Trade Fair Promotion

• Nov 3-6, 2025: Saudi Arabia, Riyadh - Saudi Build
• Nov 3-5, 2025: Oman, Muscat - Project Oman
• Nov 4-9, 2025: UAE, Dubai - Dubai Design Week
• Nov 24-27, 2025: UAE, Dubai - The Big 5 Global
• 18 more events ongoing in H1 2026...

International Roadshow Tour

• November 2025: Dubai, UAE
• November 2025: Riyadh, Saudi Arabia ; Muscat, Oman

Launching in January 2026

Overseas Social Media Operation Empowerment:

• Exhibition Area Planning Introduction featuring brand content: 40-60 company slots.
• Recommended Premium Exhibits section: Showcase opportunities for 80-100 companies.
• Featured Exhibitor section: Thematic promotion for 80-100 companies.
• Corporate Video Interviews: Exclusive video content for 40-60 companies.

EDM Digital Marketing Empowerment:

• Precision email marketing reaching 600,000 potential buyers, enhancing message delivery efficiency.
• Cumulative delivery of nearly 8 million email invitations, efficiently covering global buyers.
• Professional content design elevates brand image, improves open and conversion rates.

Online Supply-Demand Matchmaking Events

• 3-5 online matchmaking sessions, inviting over 20 overseas buyers with precise procurement needs, linking over 50 brand enterprises.

Launching in March 2026

Precise Product Procurement Matching

• Target themes: Focus on materials, tech, and interior decoration products.
• Buyer sources: Primarily bulk purchasing decision-makers from Russian-speaking regions, Central Asia, and Middle Eastern countries.
• Empowerment resources: Organize over 40 high-net-worth overseas buyers to visit industrial parks, linking over 50 brand enterprises.

Project Investigation & Matchmaking

• Target themes: Focus on doors & windows, outdoor products, smart lighting-related themes.
• Buyer sources: Primarily project development and procurement heads from the Middle East, Europe/Americas, and Africa.
• Empowerment resources: Invite over 20 senior decision-maker buyers to visit over 15 brand factories for project investigation and procurement discussions.

Launching in April 2026

CBD Sourcing Guide & CBD Sourcing Map

• Exhibitor Recommendations (with Products): Precise showcase for 80-100 companies.
• Procurement Guide Recommendations: 12 routes covering 120 companies, guiding buyers for targeted visits.

To Be Held in July 2026

Procurement Matchmaking Events:

• Target buyer procurement needs, invite matched brand representatives, organize 2-4 on-site matchmaking sessions.

International Trade Forum:

• Collaborate with Middle Eastern and European partners, invite government representatives, authoritative institutions, distributors, and chamber/association representatives to share market opportunities and announce project demands.

International Buyers' Night:

• Organize a small-scale, in-depth networking gathering between senior representatives of international institutions/media and top executives of brand enterprises.

Factory Visit Tours:

• Invite interested international buyers to visit exhibitors' factories after the fair to enhance business conversion.